The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Nikita Bier is leaving X after a year of record-growth claims that its own EU DSA filing contradicts. What advertisers should verify before trusting platform metrics.
Australia's eSafety report on the under-16 social media ban shows usage barely moved, from 85.9% to 81.5%. The main reason is not VPNs — it is age assurance that never asked.
TikTok USDS is shutting its Nashville office on October 5 and laying off 250 moderation staff. What automated enforcement at 82% means for brand safety planning.
A New Mexico court fined Meta $567M and imposed six concrete teen-usage rules, from overnight push bans to a 90-hour monthly cap. What the new teen safety framework changes for marketers.
Proposals would bar under-14 signups and restrict infinite scroll and recommendation algorithms for under-19s, but scope definitions could exclude platforms like YouTube Shorts.
Meta opened a Holiday Insights Center with a survey of nearly 15,000 shoppers in 18 countries. Holiday retail spend should top $1.4 trillion, with online growing 2.5x faster than stores.
Reddit added 3.5 million daily users quarter over quarter and grew revenue 61% to $805 million, while its 4:1 weekly-to-daily ratio shows how much it leans on external referrals.
LinkedIn is testing private flagging of AI-generated posts and comments, while replacing the feature that rewrote your words with one that only proofreads them.
Microsoft reported 12% LinkedIn revenue growth led by Marketing Solutions, with content consumption up 10% and time in comments up 18% year over year.
Snapchat will no longer recommend wholly AI-generated videos in Spotlight, while AI-edited clips stay eligible. It is the opposite bet from Meta's all-AI Vibes feed.
500 million monthly users three years in. No trends tool yet — here is how to track niche conversation with search and monitoring columns.
Nearly a billion monthly users, but a privacy-focused design makes brand entry harder. Where to start with manual research and a public profile.
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