The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Meta is donating 15,000 pairs of Ray-Ban Meta glasses to Vision Ireland. Sales doubled in 2025, but sentiment moved the other way over covert recording. Here's how accessibility became a defensive asset.
Meta expanded its AI-powered Creator Studio app beyond testing. Early testers reported 4,000 followers from a single video and a 144% earnings increase in seven days.
Six months into Australia's world-first under-16 social media ban, Meta used AI age detection to deactivate roughly 460,000 Instagram and 290,000 Facebook accounts.
Meta previewed WhatsApp Scam Alert, an opt-in on-device ML model that flags likely scam messages from non-contacts without sending message content to Meta.
Pinterest and Zillow partnered to bring 34 Zillow consumer segments — including fixer-upper shoppers — into Pinterest ad targeting via Media Network Connect.
Emarketer modeled a nationwide classroom smartphone ban: TikTok loses $1.26 billion, Snapchat loses 6% of ad revenue, Meta under 1%. What teen-targeted media plans should change now.
YouTube expanded Ask YouTube to all U.S. users. What changes for channel strategy when YouTube's AI chatbot returns structured answers instead of a list of videos.
The White House OMB rescinded its federal-device TikTok ban after control shifted from ByteDance to a U.S. investor consortium. What the TikTok ban reversal signals for advertisers planning budgets.
LinkedIn's new playbook covers optimizing content for AI chatbot citations. Inside the Credibility Stack framework, the long-form advantage, and the dependency risk.
Reddit added Skai and Innovid to its Ads API partner program. The point isn't new inventory — it's removing the operational friction that keeps Reddit out of plans.
Meta says it supports Texas's data center review regulations. With 300+ localities restricting hyperscale builds, endorsing the rules is the cheaper path.
The 9th Circuit cleared social media addiction lawsuits against Meta to move forward. Here's the precedent set in March and the scale of potential payouts.
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