The latest marketing news and practitioner insights in Trends, updated daily.
Virtual shopping malls, fake delivery apps, weather spells on Etsy. Consumers are minimizing spend while maximizing psychological payoff — a mood value-for-money behavior that changes what brands are asked to provide.
Olive Young's RMN targets ₩600B in mediated orders for 2026. Behind the numbers sit a zero-sum structure, the attribution-incrementality gap, and three questions brands should ask first.
ChatGPT's "Pause, Play, Prompt" campaign shipped a basketball that sold out. Inside dopamine rebalancing: blocking stimulus, redesigning it, and chasing healthier rewards.
The hit drama's real story isn't Netflix numbers — it's that SBS retained the IP. Inside the broadcaster's content IP business strategy and what still has to work.
JPMorgan's CEO puts the odds of an AI correction at 30% and still spends nearly $20B on technology. A look at the AI risk management principle behind the contradiction.
Between 10pm and 4am, Korean convenience store baskets shifted: energy drinks +41.5%, rice meals +38.7%, beer −9.2%. What the age-split data means for late-night campaign planning.
Korea's sports industry hit a record ₩84.7 trillion in 2024, driven by experience and fandom — proof that in the AI era, people crave the physical.
As Korea moves toward an under-16 social media ban modeled on Australia, brands relying on youth reach face a shift in digital advertising.
REVU's Q3 2026 report reveals how AI-run commerce, taste-driven 'ditto' consumption, and regional buying patterns are reshaping influencer marketing strategy.
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