The latest marketing news and practitioner insights in SEO, updated daily.
As buyers ask AI instead of searching, GEO marketing determines whether your B2B brand gets cited. Here's a beginner-to-expert guide to Generative Engine Optimization.
Semrush found clear ChatGPT topic ownership in just 15.2% of 1,094 categories, and traditional SEO metrics barely predicted who wins.
Only 15.2% of ChatGPT categories have a clear brand owner. Semrush data reveals what drives category ownership in AI search — and how to compete for it.
Google's AI search is ushering in a zero-click era where 75% of users leave without a click. Here's the data behind the drop and how marketers should respond.
What changed in search, ads and social, in one email.
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