The latest marketing news and practitioner insights in Marketing, updated daily.
A review-fraud bust, Naver's new AI ad unit, and looming teen SNS rules all point to one theme: brand safety is becoming the top marketing risk.
Learn how solo founders get their first 100 customers with personalized 1:1 outreach that hits 10-20% response rates, per Sam Altman's advice.
Publicis lifted its 2026 growth outlook on 4.8% organic growth, even as the LiveRamp acquisition sparks neutrality concerns and consulting arm Sapient lags.
Crowdfunding lets independent authors cover production costs with pre-orders before printing a single copy — a model with lessons for any product launch.
Fast-growing companies like Airbnb and Midjourney focus marketing on usage, not sales. Seven cases show how customer success drives sustainable growth.
Sanrio and Pokémon collabs have saturated Olive Young. Data-driven collaborative ads using 1st-party data are becoming the new battleground for conversion.
Korea's consumer watchdog forced AliExpress, Temu, and Shein to fix unfair terms — proof that consumer trust, not rock-bottom price, keeps e-commerce shoppers loyal.
Korea's free-travel platform strategy is shifting: MyRealTrip, NOL, and Yeogi are all adding package tours to fight decision fatigue.
Police busted a fake review scheme that posted 28,886 fraudulent Naver reviews for 700+ advertisers, netting roughly KRW 1.9 billion.
Burger King's Whopper Guarantee turns customer complaints into a retention tool, driving 5.8% same-store sales growth in Q1 2026.
American Eagle turned Lamine Yamal's World Cup win into an instant back-to-school marketing moment. See the 10-week campaign and the data behind its mall focus.
Hanes' new 'Get Comfortable' campaign turns embarrassing moments into brand confidence. Here's the creative, agency, and rebrand story behind the shift.
What changed in search, ads and social, in one email.
Used only to send the newsletter.