The latest marketing news and practitioner insights in Marketing, updated daily.
Growth mandates have boosted CMO influence in the boardroom, yet Lippincott and Bloomberg Media research warns it can erode external brand trust. Here is what Advertising Week leaders suggested.
Plan your 2027 marketing conference calendar. Dates, locations and highlights for CES, SXSW, Cannes Lions, DMEXCO, ANA events and more, plus how to pick the right one.
Advertising Week New York 2026 sets a $100M creator-brand deals challenge. Why creator marketing is now core media, plus the crowded fall event calendar.
Craft beer marketing is splitting in two: Boston Beer trims ad spend while Athletic Brewing lifts media 120%. Key numbers from a shrinking market.
A Findem and CMO Huddles study shows CMO tenure down 35% since 2010. See the numbers by company type and what marketing leaders should do about it.
Kakao's fifth annual Business Best Awards expands to 10 categories, selects 100 businesses, and applications close October 14. Eligibility, prizes, and how to frame a case study that survives judging.
The New York Jets and Outfront pair out-of-home ads with experiential activations as ‘IRL media.’ What the OOH renaissance and its measurement gap mean for brands.
Campbell’s is moving about 85% of working media to social, influencers, e-commerce and AI platforms and focusing spend on growth brands. How the reallocation works.
Boston Beer named Samsung Electronics America CMO Allison Stransky as its new CMO as sales soften. What the hire says about data, AI and the evolving CMO role in beer.
When everyone has the same AI tools, the difference is what you decide to do. A Korean county’s Times Square apple ad and what it says about marketing skills in the AI era.
Lowe’s promoted CMO Jen Wilson to EVP and added Lowes.com and Marketplace to her remit. How retail media, loyalty and commerce are reshaping the modern CMO.
As AI floods feeds with look-alike content, human gestures stand out. Gumloop’s busker campaign and 10 non-selling marketing ideas worth 20–30% of budget.
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