Digital Advertising모비인사이드
Beyond Cute Content: The Data Playbook for Locking In Pet Brand Customers
Cute content gets pet owners in the door, but data and tracking keep them. Here are 3 strategies to prove LTV and lock in loyal pet-brand customers.
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Digital Advertising Marketing Insights (Page 7)
The latest marketing news and practitioner insights in Digital Advertising, updated daily.
Digital AdvertisingMarketing Dive
Skechers Shifts Global Media to Horizon Global as International Growth Accelerates
Skechers has moved its global media business across 31 markets to Horizon Global, betting on AI-driven omnichannel data as international sales near two-thirds of revenue.
Digital AdvertisingSearch Engine Land
Google Will Auto-Enable Local Inventory Ads in Every Shopping Campaign Starting August 31
Google confirms Local Inventory Ads become default in all Shopping campaigns on August 31, 2026 — advertisers can no longer turn the feature off via API.
Digital AdvertisingSearch Engine Land
The Curiosity Formula Behind High-Performing Social Ads
Learn how open loops, storytelling, and gradual reveal build curiosity that keeps viewers watching high-performing social ads to the end.
Digital AdvertisingMarketing Dive
Netflix's Live Events Dilemma: Ad Revenue Up, Viewing Hours Under Pressure
Netflix says live events grow ad revenue and fandom but don't sustain overall viewing hours — a tension shaping the current streaming ad upfront negotiations.
Digital Advertising아이보스
Weekly Marketing Wrap (July 20): Naver, Apple, and the Rise of AI Search Advertising
This week's marketing wrap covers Naver's AdVoost rollout, Apple's Maps ad rules, and how AI search advertising is reshaping where brands get discovered.
Digital Advertising아이보스
Netflix Rewrites Its Growth Formula: Advertising Becomes the New Growth Engine
Netflix is shifting from subscriber growth to advertising as its next growth engine, building its own ad stack and pushing OTT rivals to add ad tiers.
Digital Advertising아이보스
Apple Maps Ads Guidelines Ban Political, Gambling, and Adult Content Categories
Ahead of its Apple Maps ad launch, Apple published stricter guidelines than rivals, banning entire categories outright to protect user trust and platform safety.
Digital AdvertisingSearch Engine Land
Google Ads Bulk Account Linking Simplifies GA4 Setup for Agencies
Google Ads now supports bulk account linking to GA4, cutting repetitive setup work for agencies managing multiple accounts and reducing conversion data gaps.
Digital Advertising아이보스
South Korea to Ease Pay-TV Ad and Ownership Rules as OTT Pressure Mounts
South Korea plans to loosen pay-TV ad, ownership, and programming rules this year as OTT competition squeezes the industry's revenue.
Digital AdvertisingSearch Engine Land
Google Ads' 'Missed Growth Opportunity' Estimates: What They Mean for Your Budget
Google Ads' new Missed Growth Opportunity estimates reveal the clicks, conversions, and revenue you're losing to budget or bid limits.
Digital Advertising아이보스
Naver AdBoost: How AI Ads Are Reshaping Search Marketing
Naver AdBoost brings AI-powered ads into AI Briefing, matching search intent and conversation context. Here's what marketers need to know.
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