The latest marketing news and practitioner insights in Digital Advertising, updated daily.
Per-program ad time limits are abolished in favor of a 20% daily channel cap, mid-roll eligibility drops from 45-minute to 30-minute programs, and on-screen ad area expands to one third.
Naver will show AI-generated summary text alongside Power Link ad creative in mobile search, marked 'AI ⓘ', with no change to ranking or billing and no per-ad opt-out.
The Consumer Dispute Settlement Commission ruled Coupang should pay ₩100,000 in cash or credit, the first time damages have been recognized for a personal data breach in Korea.
Hourly ad impressions in the ChatGPT app roughly doubled from April, advertisers grew from about 300 to more than 820, and finance ads jumped from 2% to 12% of the mix.
OpenAI began serving ads to free and Go users in Korea on June 19, while Google and Naver expand shopping ads in AI answers. The concern is native-style blending, not the ads themselves.
Xbox Insiders can stream owned games free for up to an hour. Ads play only before the session starts, never during gameplay, and participation is opt-in.
Restaurant owners say repeat customers were counted as new, adding 5–10% of the food price in ad fees. Coupang Eats blames incorrect guidance from its call centre.
A proposed amendment targets false and exaggerated loan advertising on social platforms and lending brokerages, mandating association pre-review and takedown authority.
Kakao added a channel-follower product to its self-serve ad platform for SMEs, charging per follow with advertiser-set bids and category benchmark pricing.
Meta's Q2 ad revenue rose 27% to $59.4 billion and Advantage+ hit a $75B run rate. Weak Q3 guidance and an accelerating AI capex bill overshadowed the beat.
Amazon's Q2 ad segment grew 26% to $19.8B. Advertisers running across multiple sports more than doubled unduplicated reach, and those viewers spent 12% more.
Hub Entertainment Research finds two-thirds mind ads less than they used to, and 69% would watch ads to save money — an 11-point rise since 2021.
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