The latest marketing news and practitioner insights in Digital Advertising, updated daily.
Polymarket’s ‘Polymarket HQ’ puts LeBron James, Spike Lee, Derek Jeter and more in a fictional office tower. Here’s how the celebrity ad campaign was built as an expandable world, and what marketers can borrow.
Revlon paired Amazon Interactive Video Ads with Dynamic TV Creative and saw a 9.8x higher CTR, 2x branded search and 2.6x ROAS versus benchmarks. Here is how to run CTV full-funnel.
At unBoxed, Amazon renamed its unified ad platform Amazon Ads Agent, opened full-funnel campaigns to all U.S. advertisers and launched DVA+. The results behind its AI creative and chat tools.
Meta unveiled new AI ad tools at Advertising Week, from a business assistant that learns brand guidelines and adjusts budgets to video from static assets and direct checkout inside Messenger and Meta AI.
Reddit lead gen ads now support AI-powered Max campaigns, plus a test of in-market audiences that cut CPA by nearly 7% in early trials. What B2B marketers should know.
A guide to X's ad products, 2026 changes and pre-launch checklist for a platform built on real-time conversation and interest communities.
Netflix is positioning attention — not reach — as the headline ad metric, designing campaigns from genre and daypart data. Formats, programmatic expansion, and a 27-country ad tier by 2027.
WordStream’s 2026 Facebook ad benchmarks show traffic CPC down 14% to $0.60 and CTR up to 1.93%, with flat lead costs. Industry CPLs and what they mean for advertisers.
Microsoft Advertising published guidance on AI-generated ads: disclose when required, preserve watermarks and metadata, and don’t misuse likeness or voice. What to check.
Amazon advertisers can now buy ChatGPT Ads through Amazon DSP in a U.S. pilot. How buying, pricing, placement and reporting work, and what advertisers should test.
ChatGPT may lose the long platform war to Gemini, but ChatGPT Ads offer cheap inventory and thin competition now. Test them — while keeping Google and Meta core.
Google Shopping ad CTR is up 17–20% year over year, but clicks are flat and impressions fell. Mike Ryan’s AI Overviews hypothesis and the metrics to watch.
What changed in search, ads and social, in one email.
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