Brand StrategyMarketing Dive
How Applebee's O-M-Cheese Burger Became a Platform for Menu Innovation
Applebee's O-M-Cheese Burger grew from a hit item into a cheese-led platform by linking product theater, value pricing and social content.
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The latest marketing news and practitioner insights in Brand Strategy, updated daily.
Brand StrategyMarketing Dive
Wonderful Pistachios' NIL Campaign Puts College Athletes' Worlds Before the Product
Wonderful Pistachios' NIL campaign features seven college athletes with sport-specific creative, showing how a snack brand can enter sports culture credibly.
Brand StrategyMarketing Dive
Under Armour Ends Its Partnership With The Rock — a Decade Out, Amid a Marketing Reset
Dwayne Johnson's Project Rock has ended its Under Armour partnership after ten years — the second longtime ambassador exit after Steph Curry, arriving alongside a reset that lowers marketing spend as a share of revenue.
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