Editor
Bo Hyeon Park
CEO & Editor, BestPartner
Bo Hyeon Park is the CEO of BestPartner, an integrated marketing and content agency, and the editor of its marketing news.
The newsroom selects global and Korean marketing, advertising and platform news, publishes it in Korean and English, and adds practical takeaways drawn from running brand campaigns and performance marketing.
Every article links its original source, and figures and policies are stated with their source and reference date.
Recent articles
- Banana Republic’s TikTok Series ‘The Agency’ Hits 10M Views — A Branded Entertainment Play for Younger Shoppers
- LinkedIn’s B2B Ads Attribution Guide: Only 33% of B2B Marketers Can Prove Impact to the C-Suite
- Google Gemini Brand Management Tools: On-Brand Image Generation, Canva and Shopify Connections and Financial Charts
- Meta Ordered to Pay $25B in New Mexico Privacy Case — What the Cambridge Analytica Fallout Means for Advertisers
- Meta Muse Shopping: 10M Downloads, 25% of Users Ask for Purchase Help and $200+ Average Orders
- Meta Q3 2026 Earnings for Advertisers: Ad Prices Up 14%, Revenue $64.6B (+26%) as AI Costs Climb 68%
- AB InBev’s Creative Effectiveness Playbook: 50 Megabrands, 2x ROI From Experiences and Share of Engagement Over Impressions
- Low ROAS After an Olive Young Sale? Funnel Conversion Data Shows Cart-to-Checkout Drives a 5x ROAS Gap
- Coca-Cola’s Marketing Transformation: Why It Dropped Brand Love for Total Consumer Base — and Added 160 Million Consumers
- Reddit Ads Manager Adds AI Tools: Campaign Planner, Optimization Score and Budget Optimization