Pinterest Holiday Guide: Prepare Before Late November

The Pinterest holiday guide is an updated checklist for brands preparing their Pins for the festive shopping season. It addresses an audience that collects ideas and compares products well before late November, making advance preparation central to the opportunity.

When should brands prepare for holiday shoppers?

Preparation should account for research taking place before late November, rather than focusing solely on the purchase date. The report does not prescribe a single campaign launch date for every business.

Pinterest describes a journey in which people build plans, collect inspiration and assess alternatives before narrowing their choices. Its revised checklist brings together guidance on using Pins for the season and links to supporting information. Social Media Today reported the update on October 19, 2026.

What does shopping intent tell a marketing team?

The report puts Pinterest's monthly active audience at 640 million and says most users arrive with shopping intent. That provides context for considering the platform during seasonal planning; it is not a forecast of a particular brand's sales or return on advertising.

The guide covers the role Pins can play in product discovery and purchasing activity. However, the article does not reproduce its detailed instructions. Teams should consult the checklist and its linked guidance before turning the announcement into a technical implementation plan.

Takeaways for marketers: Plan around consideration

The following is BestPartner's interpretation, not part of the original report. A campaign calendar organized only around a discount launch can overlook the period when customers are assembling their shortlist. Treat early discovery and the eventual purchase as separate planning needs.

1. Identify the products and situations the brand wants shoppers to consider. Decide what a person gathering ideas would need to understand about each option.
2. Review existing Pins from the perspective of someone comparing products. Check whether the material helps that person assess the offer before a promotion begins.
3. Read the updated checklist and follow its supporting links. Assign the relevant actions to a team member instead of assuming the announcement contains all implementation details.
4. Consider the content needed after the main promotional window as a separate part of the calendar. These steps are editorial recommendations, not a reproduction of Pinterest's checklist.

For that later planning discussion, the related coverage of Pinterest's Q5 post-holiday marketing tips offers another reference. Keep the two reports distinct when briefing colleagues so that recommendations from different contexts are not presented as one official set of instructions.

Source: Social Media Today's coverage of Pinterest's festive holiday brand guide.